Website and SEO Audit
A full review of your site, in plain language
I go through your website myself and look at six things that decide whether it gets found and gets used, which are speed, phones, page titles, structure, security, and local search. The local search part works as a local SEO audit for your business. I also read every page, look at your search numbers and your competitors’ sites, and work out why problems started. You get my findings in everyday words, covering what’s working, what needs attention, and what to fix first. I do it as part of website consulting or a search project.
What the website audit looks at
Six areas that decide whether your site gets found and gets used.
I read your site the way Google reads it and the way a phone shows it, page by page. The audit covers six areas.
Speed
How long your pages take to load on a phone over a mobile connection, and what slows them down the most. Oversized photos are the most common cause. Every extra second gives a visitor another reason to go back and tap the next result.
Phones
Whether the text is big enough to read without zooming, the buttons have room for a thumb, and each page fits the screen without sliding sideways. If a site is hard to use on a phone, most visitors won't wait until they're back at a computer.
Page titles
The title and the two-line description Google shows for each page in its results. They are the first words a searcher reads about your business, so I flag every page where they're missing, cut off, or the same on several pages.
Structure
Whether each page has one main heading with subheadings under it, your links lead somewhere real, and Google can find your sitemap, the file listing every page you want found. Google and AI tools use this to see what a page covers.
Security
Whether your site loads over a secure connection (the "https" at the start of the address) with a current security certificate. Without one, browsers label the site "Not secure," and many visitors leave right away. I also look for outdated software.
Local search
Whether your site states your business name, your town or service area, and how to reach you, in words Google can read. I also look for structured data, the code that tells search engines and AI tools what kind of business you are and where you work.
Want me to look at your site?
Tell me about itWhat you get
My findings, sorted into three groups, in everyday words.
I sort what I find into three groups.
Every finding is written in plain words. When a term like "meta description" or "schema" comes up, I explain it in a line. You can hand the findings to whoever looks after your site, or work through the simple fixes yourself.
What takes judgment
Measurements catch the common problems. The rest takes a person.
Speed and page titles can be measured. The questions that matter most to your business take judgment, and the audit covers those too.
Your words
Whether the words on each page make a customer want to call you.
Your photos
Whether your photos show your best work, or sell that work short.
Missing pages
Which pages your site is missing for the searches your customers make.
Search numbers
Which searches bring people in, and which pages Google passes over.
Competitors
How your site measures up against your competitors' sites.
Causes
Why a problem started, and what fixing it will touch elsewhere.
Part of consulting or search work
Those answers take someone who learns your business, reads your site page by page, and weighs each change against what it will take. I do the audit as part of two kinds of work.
Time with me to talk through your site and what to do next. For a bigger question, I audit the site before we talk, so the conversation starts from what I found.
Search work
When you hire me for small business SEO or local SEO, the audit comes first. It shows where the work will help most, so the first changes count.
What comes next depends on what I find. Website repair finds the cause of a problem and fixes it, then tests the whole site. And when the audit shows trouble on nearly every page, a new website often serves the business better than a long list of fixes.
Ready for a closer look?
Tell me about your site"You'll discover in your first conversation that he not only knows what he's doing, but more importantly he understands the client's many challenges. That combination makes for a successful and rewarding project."
How a website audit runs
A short call, a careful read, and findings in plain words.
Your part is a short form and one call. I do the rest.
You send a request
In the Start a project form, tell me your web address and what you want to know about your site. If something already bothers you, like slow pages or a phone that stays quiet, mention it there, and I'll look at that first.
A short call
You and I talk for 20 to 30 minutes about your business, your customers, your site, and what you'd like the audit to answer. If we're a good fit, I walk you through how we get started, what I'll need from you, and what you'll get at the end.
I go through your site
I read every page, measure it, and compare your site with your competitors'. With your permission, I check your search numbers too. Nothing changes until you agree. Then you get what’s working, what needs attention, and what to fix first. I do it as part of website consulting or a search project.
Ready for step one?
Send a requestQuestions about the website audit
Still have a question?
Ask me directlyWhat is a website audit?
A website audit is a full review of a site that finds what's keeping it from being found and used, like slow pages, problems on phones, missing page titles, weak structure, security gaps, and local search errors. Mine also covers what no tool can measure, like whether the words make a customer want to call, which pages are missing, and how the site compares to your competitors'. You get my findings in everyday words.
What is an SEO audit?
An SEO audit is a review of how well a website is set up to show up in search. It looks at which pages Google can find, which searches they rank for, and what's holding them back. It covers page titles and headings, site structure, speed, structured data, and local search, along with your search numbers and your competitors' rankings. My website audit includes all of it, as part of website consulting or a search project.
What does a website audit include?
A website audit includes six areas. It checks speed on a phone, how the site works on phones, page titles and descriptions, site structure, security, and local search. Mine adds the questions that take judgment, like whether the words sell, whether the photos show your best work, which pages are missing, and why each problem started. The findings come sorted into what's working, what needs attention, and what to fix first.
How do you do a website audit?
To do a website audit, test page speed on a phone, check how pages read on a phone, review page titles, check the structure and links, confirm the site uses HTTPS, and match your details to your Business Profile. Then read every page as a customer would and look at your Search Console numbers. Google's free tools cover the measurements. The judgment calls take experience.
Is an SEO audit worth it?
An SEO audit is worth it when your site isn't bringing in the calls or requests it should, because it shows what's holding the site back and what to fix first. It's worth the most when the person who does the audit can also make the fixes, so the findings don't sit in a report. I can take the fixes on, or hand the list to whoever looks after your site.
How often should you do a website audit?
You should do a website audit after any big change, such as a new design, a move to a new host, or a batch of new pages, and every so often in between. Sites drift as software updates pile up, pages get added, and competitors improve theirs. A sudden drop in calls or search visits is a good reason to audit too.
Can ChatGPT do a website audit?
ChatGPT can review a page's text or code, but it can't do a full website audit. It can't see your Search Console numbers, load your pages on a real phone, or weigh your site against local competitors. It can also state things with confidence that aren't true. I use AI tools in my own work, and I check what they say against the site itself.
How much does a website audit cost?
The cost of a website audit depends on the size of the site and what you want to know. A ten-page site takes less time than one with two hundred pages and three locations. The audit is part of website consulting or a search project. As part of consulting, it's billed by the hour, and my reply gives you my rate. As part of a search project, we talk through the cost on our call.
Will the audit change anything on my site?
No, the audit won't change anything on your site. I read your site the way a visitor does, and look at the numbers it already collects. Nothing on the site changes until you agree to it, and when you're ready for fixes, you choose who makes them.
Can you audit a site someone else built?
Yes, I can audit any website that's live, whoever built it and whatever it's built on. I read it the same way I'd read a site of my own, page by page, with your search numbers and your competitors' sites beside it. If the platform limits what can change, the findings say so, along with your options.
What should I do with the audit findings?
Start with the “Fix first” list in your audit findings, because those items cost you the most visitors or calls. Some fixes, like a missing page description, take minutes in your site's editor. Others, like slow pages or an expired certificate, usually need whoever looks after your site. If you'd like me to take them on, say so.
Why do speed results change from one test to the next?
Speed results change from one test to the next because the connection and the server's workload change from minute to minute. The numbers may move slightly, while the problems behind them stay the same. That's why the audit looks for the causes behind the numbers, like oversized photos, and not only a single score.
See where your site stands.
Send me your web address and what you want to know about your site. Every request reaches me directly, and my reply sets up a short call. If we’re a good fit, I’ll walk you through how we get started. From there, I lead you through a simple process, and you come out knowing where your site stands and what to fix first.