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How it works

The Website Design Process

Six steps, from your first message to launch

Every project follows the same six steps, from the form to a live website. I do the planning, the writing, the design, and the build. You get one decision at a time, and each step ends with something you can see.

Josh Miller working through the website design process at his standing desk by a wall of windows
100+Websites launched
6Steps, form to launch
20 to 30Minutes on the first call
50+Industries I've built for
Why the order matters

A clear order is what makes it easy.

Each step has one job, and it finishes before the next one starts.

A website has a lot of parts, including pages, words, photos, search, design, and the code that holds it together. When those parts arrive in no particular order, a project drifts. Questions pile up, decisions get made twice, and the launch date keeps moving.

So I run every project in the same order. Each step has one job, and it finishes before the next one starts. At any point, you can see where the project stands, what comes next, and whether anything is waiting on you.

Building a house works the same way. The blueprint comes before the framing, and the framing comes before the paint. In a website, the plan is the blueprint. It settles which pages the site needs and what each one has to do before any design or writing begins. That is why the later steps go quickly.

Your project
Plan
Words
Design
Launch date holds
Waiting on you: nothing
Where the project stands, what comes next, and whether anything is waiting on you.
the blueprintthe framingthe paint
The steps

The six steps

Six steps, and at each one you know your part and mine.

From request to launch1you send a request2a short call3discovery + site plan4the content sheet5design and build6launchyou are hereyour site, liveGo backto startnot on this boardFrom request to launch1you send a request2a short call3discovery +site plan4the content sheet5design and build6launchyou are hereyour site, live
Step by step

What happens at each step

Each step ends with something you can see.

  1. You send a request

    It starts with the Start a project form. You tell me what your business does and what you need. Your request comes straight to me, and I reply to set up a short call.

    Your part

    Fill in the form.

    My part

    I read your request myself and write back to set up the call.

  2. A short call

    The call takes 20 to 30 minutes. I ask about your business, your customers, what your current site does and doesn't do, and what you need the new one to do. You can ask me anything. By the end, both of us know whether the project is a good fit. If it is, I walk you through how we get started. If it isn't, I'll tell you plainly.

    Your part

    The call, and what you know about your business.

    My part

    I listen, ask questions, and tell you plainly if it's a good fit. If it is, I walk you through how we get started.

  3. Discovery and the site plan

    You answer my questions in writing, at your own pace, while I research your business and your competitors. By the end, I know your business well enough to build your site as if I were you.

    From your answers and my research, I write the plan for the site. It covers every page, what each one is for, and which searches it should show up for. You look it over and approve it before any writing starts.

    How discovery works

    Your part

    Answer the questions, then approve the site plan.

    My part

    I research your business and your competitors, then turn your answers into the site plan, with every page and its job.

  4. The content sheet

    The content sheet holds everything the site will say, page by page. I fill it in before you see it, using the call, your discovery answers, and what I've learned about your business. You correct anything I got wrong, add what only you know, and send your photos and logo.

    If I need more from you, I gather my questions into one list. If a page needs photos you don't have, I choose stock images that fit.

    Your part

    Edit the draft, answer one list of questions, and send photos and your logo if you have them.

    My part

    I write the first draft and gather my questions into one list.

  5. Design and build

    With the plan and the words settled, I design and build the site on a private test site. Your current site stays up the whole time.

    This is where the details go in, like page titles and summaries for Google, a description for every image, structured data that tells search engines and AI tools what your business does, forms that reach you, and layouts that work on a phone and a desktop. Before you see anything, I check every page on both, along with the links, the load speed, and the small things that are easy to miss.

    Your part

    Nothing. Run your business.

    My part

    I design, build, and check every page on a phone and a desktop.

  6. Your review, then launch

    When the site is ready, you get a link and review the whole thing. You tell me what to change, and I make the changes. We keep at it until the site is right.

    It helps to look over the whole site before you send your notes. You judge each change against the rest of the site, and the changes stay consistent with each other. It also helps to have one or two people you trust look at it with you.

    On launch day, I move the new site onto your domain. Old page addresses are redirected to the new pages, so links people saved and pages Google already knows keep working. Then I tell Google the new site is live through Search Console, Google's tool for site owners, and send you a short note covering what you need to know.

    After launch, I offer a website care plan. It covers hosting, updates, backups, and security, and every request goes to the same person who planned and built the site.

    See website care plans

    Your part

    Review the site, tell me what to change, then tell people about the new site.

    My part

    I make every change on your list, launch the site, keep old links working, and tell Google.

Ready for step one?

Send a request
Discovery

Discovery: how I learn your business

Your answers in writing, and my own research.

Discovery is where I learn your business well enough to make decisions the way an owner would. It’s the step I put the most care into, because every page, headline, and photo that follows depends on it.

What I ask

I have a set of questions for it, and the ones that matter stay much the same from project to project:

  • How your business started
  • Who your customers are, and how they find you
  • What you want to be known for
  • What's coming in the next few years
  • What your competitors are doing
  • What you've already tried

Discovery happens in writing, not in meetings. You answer online, at your own pace. Your own words also become the starting point for the site's content, so the first draft already sounds like you.

What I research

While you answer, I do research of my own. I study your current site, the searches your customers make, and the sites of two or three competitors you name, so I can see what your customers compare you to.

By the end, I understand your business from the inside.

"My goal in discovery is for you to pass on what you know about your business so thoroughly that I can build your website as if I were you. Your knowledge of the business, together with what I know about websites and search, is how we end up with a site that could only be yours."

Josh Miller
Website design process case study: the Relief Rover website, with a mountain sunset and buttons to find a job or a relief vet

"Josh delivered an amazing product on time and on budget."

"As a brand new solo entrepreneur with an idea and a little stack of cash to see it to fruition, I stumbled upon Josh via a web search. Google did me a big favor by putting Joshua Paul Design [my original studio name] on the first page. I was immediately drawn to the beautiful design and friendly vibe of his site.

Josh delivered an amazing product on time and on budget. Now I have a gorgeous, welcoming website. Josh has continued to help me grow and offered invaluable advice on the business, customer experience, and ideas for the future. All I can say is WOW. And thanks Josh."

Cindy TriceRelief Rover
Read the case study
Timelines

What moves a timeline

Pages, a logo, and how quickly things come back.

We set the timeline for your project on our call. Three things move it most:

planwordsdesignbuildrequestlaunch1more pages,more time2logo first3only you can send theseplanwordsdesignbuildrequestlaunch3only you cansend these1more pages,more time2logo first
  1. 1

    The number of pages

    Each page is planned, written, designed, and checked, so more pages take more time.

  2. 2

    A logo

    When a logo needs to be designed first, the site design waits for it.

  3. 3

    How quickly things come back

    The content sheet and your decisions are the pieces only you can send.

The steps keep the back-and-forth short, so most of the calendar goes to the work itself.

Your side

What it's like on your side

Fewer meetings, plain words, and one person to talk to.

If you’ve been through a website project before, you may remember the long meetings, the emails asking for things you’d already sent, and the weeks when nothing seemed to happen. This process is built to avoid all three.

Decisions arrive one at a time

Each decision reaches you at the step where it matters, with my recommendation and the reason for it. You won't be asked to choose fonts while the page list is still open.

Plain language

I explain things in everyday words. When a term like "schema" or "local SEO" comes up, you get one line on what it is and why it matters to your business. You don't need to learn the trade to make good decisions about your site.

You work with me

The person on your first call is the person who plans, writes, designs, and builds your site. Your questions come to me, and the answers come from me. Nothing gets lost between a salesperson, a project manager, and a developer, because there is no handoff between them.

Your part, and mine

Your part
  1. 1You fill in the Start a project form.
  2. 2You spend 20 to 30 minutes on a call.
  3. 3You answer my discovery questions in writing and approve the site plan.
  4. 4You edit the content sheet and send your photos.
  5. 6You review the finished site and tell me what to change.
My part

I handle everything else:

  • The site plan
  • The search plan
  • The writing
  • The design
  • The build
  • The testing
  • The launch
  • The care afterward

"His patience, promptness, and straightforward communication have made him a pleasure to work with."

"From the beginning, Josh took great care to listen to us and learn what we wanted out of our website. We wanted a website that didn't look like every other insurance agency's site; one that was creative and interactive, and that's exactly what we got!

Josh took the time to teach us how to use the various options available to us on our new website in order to enhance the value to our agency. His patience, promptness, and straightforward communication have made him a pleasure to work with. We couldn't be happier with the end result!"

Emily ManchesterYoder-Bontrager Insurance

Sounds like the right amount of work?

Tell me about your project

Where AI fits in

The tools do the repetitive work. Every decision still goes through me.

I’ve refined this process over more than a hundred sites since 2011, and it keeps improving. The latest change is AI. I use AI tools for the heavy, repetitive work, like turning your discovery answers into a first draft of the content sheet, checking every page for missing details and broken links, and testing layouts across screen sizes. Every plan, every page, and every decision still goes through me. The time the tools save goes into the parts that take judgment, which are the plan, the words, and the design. For you, that means a better site, sooner.

What you can count on

Six things you can count on

Six promises that hold on every project.

DiscoveryPlanWordsDesign

The thinking happens up front

Discovery comes before any planning, writing, or design. Getting things right early costs less than fixing them later, for both of us.

The details done right

Page titles, image descriptions, structured data, and load speed are handled on every page, including the ones nobody checks.

A plan before any design

Every page and its purpose are settled first, so the design work goes into the right pages.

Search planned in

Every page is written and built for the searches your customers make, starting with the site plan.

Words written for you

I write the first draft of every page. You make sure it's accurate. It starts from your discovery answers, in your own words.

An answer after launch

Your requests reach the person who built the site, next week or years from now. Clients from my first builds still send me theirs.

Want those six on your project?

Start your project
Results from sites I've built
40xGoogle traffic in four yearsMedrock Pharmacy
+51%Inquiries versus the year before launchLove and Beauty Maui
2.7xSample requests and orders since year oneTherm-A-Guard

"He is an excellent business partner, really listens to your needs and delivers impeccable service."

"If you want a great web presence, one that works and effective implementation, where you know you will get the results, use Josh. When a lot is riding on how your customers gain information and you have to be sure that the outcomes will be positive use Josh.

He is an excellent business partner, really listens to your needs and delivers impeccable service. I highly recommend him to other business owners who need a new or revised website."

Mark UhrichPlayers Choice Volleyball Club

Questions about the process

Still have a question?

Ask me directly
What are the steps of website design?

The steps of website design are discovery, a site plan, the words, the design, the build, and launch, with testing on phones and desktops before the site goes live. My process runs in six steps, beginning with your request and a short call. Then come discovery and the site plan, the content sheet, design and build, and launch. Each step ends with something you can see.

What is the web design process?

The web design process is the order of work that takes a website from a first conversation to a live site. It moves through learning the business, planning the pages, writing, designing, building, testing, and launching. A clear order keeps a project from drifting. Each step has one job, and it finishes before the next one starts, so decisions get made once.

What is the first step in the web design process?

The first step in the web design process is discovery, which means learning the business, its customers, how they search, and what the site needs them to do, before any planning, writing, or design. With me, you answer my discovery questions in writing, at your own pace, while I research your competitors and the searches your customers make. It's the step I put the most care into.

How long does it take to design a website?

How long it takes to design a website depends on the number of pages, whether a logo has to come first, and how quickly content and decisions come back. Most delays happen while content and decisions travel back and forth, and the steps are built to keep that short. We set the timeline for your project on our call.

Why is the design process important?

The design process is important because it puts decisions in order, so the plan comes before the words and the words come before the design, and nothing gets made twice. Without one, questions pile up, decisions get revisited, and the launch date keeps moving. With one, you always know where the project stands and what's waiting on you.

What is the web development process?

The web development process is the build side of a website project. It means turning the approved design into working pages, connecting forms and tools, testing on every screen size, and launching. In my process, it's step five, design and build, and it starts only after the plan and the words are settled. Building on a settled plan is what keeps the build from being redone.

Do I write my own content?

No, you don't write your own content. I write it for you, built from the call, your discovery answers, and the content sheet. You read the draft, correct the facts, and tell me where it doesn't sound like you. Most owners spend a few hours on their part, spread out over the project.

How much work do I have to do?

The work you have to do is the form, a 20 to 30 minute call, your discovery answers, a review of the site plan, edits to the content sheet, your photos, and your review of the finished site. I take care of everything in between, from the plan and the search work to the writing, the design, and the build.

Will it look good on a phone?

Yes, it will look good on a phone. Every page is designed for phones and desktops together, and I check each one on both before you see it. Many of your customers will meet your business on a phone, so that version gets the same care as the desktop one.

Do I have to sit through a lot of meetings?

No, you don't have to sit through a lot of meetings. There's one short call at the start. After that, questions reach you in writing, gathered into one list at a time, and you answer when it suits you. If a decision is easier to talk through, you and I can get on a call.

Can I see the site while it's being built?

Yes, you can see the site while it's being built. I build it on a private test site, and you get a link to review it. Your current site stays live until launch day, so customers keep finding you the whole time.

What if my project isn't a good fit?

If your project isn't a good fit, I'll tell you on the first call, so you know where you stand from the start. I only take on a project when I'm confident I can do the job well. If another kind of help would serve you better, I'll say so.

Josh Miller, the freelance web designer who leads your website design process
Get in touch

Start with a request.

Tell me what your business does and what you need. I’ll reply to set up a short call. If we’re a good fit, I’ll walk you through how we get started. From there, I lead you through a simple process built around your schedule, and you come out with a website you’re proud of. The Start a project form is step one.