Ecosense
A hard subject, made clear
Ecosense removes bacteria, viruses, mold, and odors from rooms, buildings, and equipment where ordinary cleaning can’t reach them. In 2015, its founder, Brett Davis, needed a logo, a website, and printed pieces that would explain that work to the many people who sign off on it. I designed all three, and I still look after the site today.
The homepage today. The promise comes first, and the services sit right under it.
The same client, the same build, and a site that grew with the business
- Client
- The Ecosense Company
- Where
- Akron, Ohio
- Launched
- June 2015
- What I did
- Logo design, website design and copy with SEO built in, custom graphics, printed flyers, a certification badge for clients' sites, hosting, and care
Every year on one case
The moments that mattered, from the first email to today.
Brett’s first message came in February 2015, and the site went live that June. When Ecosense moved into sterilization, I added pages for the new work. It still answers the questions buyers ask, now in Google’s AI answers too.
The decontamination business
Specialists in a problem most people can't see.
Ecosense is a decontamination company near Akron, Ohio. It finds and destroys harmful bacteria, viruses, fungi, and odors in places where standard cleaning fails, like production rooms, labs, buildings, vehicles, and equipment. It works by assessment first. Ecosense tests the surfaces, sets a target, picks the right treatment from a wide range of technologies, and then checks the results.
Brett Davis founded the company after a career in corporate sales and marketing. When he wrote to me in February 2015, Ecosense served businesses and public agencies across Northeast Ohio. Today it works across six states, and it runs its own contract sterilization operation for customers across the country.
The work is technical, and the buyers are many. A single job can involve an owner or a purchasing manager who signs the order, a facility manager or a safety officer who recommends it, and the crew who live with the result. Brett wanted all of them to understand the service and trust the company, without the site looking "too slick" or too expensive.
The logo and website project
A new company, an invisible problem, and a lot of people to convince.
Brett knew what he wanted the site to do. On his questionnaire, the day after his first message, he set the bar with "2 quality leads per week by week 8," a site that "differentiates Ecosense from the local competition," and "solid SEO organic search results." He wanted visitors to see the company as clean, easy to understand, professional, warm, eco-friendly, and trustworthy, and he wanted blue and green.
- 1“2 quality leads per week by week 8”
- 2stand apart from the local competition
- 3“solid SEO organic search results”
Two problems stood in the way. Bacteria and viruses don't photograph. A picture of a clean room looks like any other room, so photos alone couldn't explain what Ecosense does. And the subject is full of technical terms. Brett had some writing on odor removal, but the copy on disinfection had to be written from scratch, in words a facility manager could follow.
A clean room looks like any other room.
The project covered more than a website:
A logo
For the new company, designed before anything else.
A website
Written and built around the services and the buyers.
Custom graphics
More than twenty drawings, to show what photos couldn’t.
Printed flyers
Printed to match the site, for Brett’s in-person sales calls.
A certification badge
For clients’ own websites, to show they’d been treated.
I designed the logo that spring, built the site from May, and launched it in June 2015, about three months after Brett's first message.
The design work
A logo with a wink, and a website that explains what you can't see.
A logo with a secret agent in it
Brett wanted a modern, playful logo with a James Bond theme. Ecosense hunts down threats nobody can see, so the idea fit. The figure in the logo is drawn in negative space, the empty space between shapes, which suggests the shirt collar, the cufflinks, and the pocket square. And the "gun" in his hand is shaped like an electrostatic sprayer, one of the tools Ecosense uses to treat a room.
Graphics in place of photos
I drew more than twenty custom graphics for the first site to show the ideas a camera couldn't, like how contamination spreads, where it hides, how each treatment works, and how the process runs from the first test to the final check. Brett had asked for charts too, comparing treatments and showing how long surfaces stay protected, so the graphics did double duty as the site's explanations.
Words a buyer can follow
I wrote the copy to be informal and informative. Much of the writing in this field is technical and dry, and it loses the facility manager who has to explain the job to their boss. Each service got a page in plain words, covering what it does, where it's used, and why it works. The technical terms stayed where buyers search for them, like disinfection, decontamination, and odor removal, with an explanation the first time each one appears.
A modern look in blue and green
The design used Brett's blue and green, large type, and parallax scrolling, where the background moves at a different speed from the page as you scroll. It worked on every screen size. I also set up caching, so the pages loaded quickly.
Print and a badge
Brett sold in person, so the brand had to carry onto paper. I designed a series of printed flyers to match the site. I also designed a certification badge that Ecosense's clients could put on their own websites, with a short piece of code to add it, so a treated business could show its customers it had been treated.
Is your work hard to explain?
Tell me about itResults
The best measure is that the client is still here.
Brett set clear goals in 2015, and he wrote the recommendation below that August, two months after launch. More than ten years later, Ecosense is still a client. It still uses the logo and colors I designed that spring, the site is still my build, and its request forms still reach Brett's inbox.
Comprehensive microbial, active pharmaceutical ingredient, high potency drug, and beta-lactam validation services that augment our decontamination services.
Google’s top two for “swabbing”
Top 2On Google for “swabbing,” past 12 monthsThe microbial swabbing page says plainly what Ecosense tests for and who runs the lab work. Google shows it in the top two for “swabbing,” more than 8,900 times in the past year, and it’s the page Google’s AI answers draw on most.
Google’s AI answers quote the site
10,000+Times Google’s AI answers showed the site since May 2026Google’s report on its AI answers starts in May 2026. Since then they’ve shown Ecosense more than 10,000 times, drawing on 61 different pages, like the swabbing page, the odor removal page, the technology page, even the safety sheets Brett posts for his customers.
A February email, a June launch
3 monthsFrom Brett’s first message to the site going liveBrett wrote on February 24, 2015. The logo took four rounds in eight days, the copy went through five rounds in May, and the site went live on the evening of June 3, with every form tested that night.
From Northeast Ohio to six states
6States Ecosense serves today, up from one corner of OhioIn 2015 Ecosense worked across Northeast Ohio. Today it serves six states, Ohio, Michigan, Indiana, Kentucky, West Virginia and Pennsylvania, and sterilizes equipment at its own facility for customers anywhere in the country. The site grew with it, one page at a time.
Selling something people can’t see?
Tell me about it"Josh possesses a rare blend of technical expertise, design flair, copywriting talent and business savvy."
"As a former sales & marketing executive, I've had the opportunity to work with many nationally recognized firms who are considered to be the best in the business.
I can unequivocally add Josh Miller of Joshua Paul Design [my original studio name] to that list. Josh's web design firm is one of Northeast Ohio's best kept secrets.
Josh possesses a rare blend of technical expertise, design flair, copywriting talent and business savvy.
Josh took the time to understand our business, identified the best approach to communicate with our customers, and developed a website that is delivering results. We couldn't be happier with our decision to use Joshua Paul Design."
The business today
The business grew, and the site grew with it.
Ecosense has changed since 2015. Its work now runs from everyday disinfection and odor removal to sterilization for manufacturing plants, food processors, labs, and cleanrooms, and to sterilizing equipment at its own facility. As the range grew, I added a page for each service, a page for each industry it serves, and pages on its process and its technology, with a way to reach Brett on every one.
I've looked after the site since the first build, and when Brett needs a change, he sends it to me. It's one of the longest-running relationships in my work, and it started with one message about "a new website for one of my businesses."
This project shows what a website can do for a technical service when the design, the words, and the brand come from one place.
Small business SEO
Pages written in the words buyers search with, since the site launched in 2015.
Hosting
The site hosted and looked after since 2015, with pages added as the business grew.
Looking back
Ecosense was one of the first big projects of my career, and it handed me a puzzle right away. Brett's company destroys harmful bacteria, viruses, and mold that no one can see, and the businesses that hire him, from gyms to labs, are trusting him with their reputations.
Brett knew every technical detail of the work and spoke that language fluently. My job was to translate it into something an everyday business owner could understand and trust. Photos couldn't show what Ecosense does, so I created more than twenty custom graphics to explain the process and the technology, and I built the site around them. Making those graphics was a lot of fun.
Eleven years later, Brett is still my client, and the site is still the face of his business and still bringing in leads. I'm proud of how well it has held up, and of the thought and planning that made that possible.
Questions about this project
Still have a question?
Ask me directlyHow do you design a website for a service people can't see?
With drawings and plain words. Photos show places and people, so they can't show bacteria or how a treatment works. Custom graphics can. Each graphic explains one idea, like where contamination hides or how the process runs, and the words around it say why it matters to the customer.
Should my logo be designed before my website?
When you need both, yes. The logo sets the colors and the feel, and the website is built from them. Ecosense's logo came first in 2015, and the site's blue and green, type, and tone grew out of it.
What if several people at a business have to approve the purchase?
Then the site has to speak to each of them. Ecosense sells to owners, purchasing managers, facility managers, and safety officers, and each one wants something different, whether that's the cost and the risk, the process and the proof, or the plain answer to "will this work here?" The pages are written so each of them finds their answer.
Can my website grow when my business changes?
Yes, if it's built for it. Ecosense moved into new kinds of work after 2015, and I added new service and industry pages to the site as the business grew.
Do you design printed pieces too?
Yes, often alongside a website, and I take print-only jobs too. For Ecosense I designed printed flyers to match the site and a badge clients could add to their own websites.
Can you do this for a business like mine?
Yes, if your work is technical and your customers need it explained before they buy. The work starts with who decides, what each of them needs to understand, and the words they search with. We settle what yours needs on a short call, and you always know what comes next.
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Tell me what your customers need explained.
Send a few lines about your business, the service you sell, and who has to say yes before a customer buys. If you need a logo too, mention it. Your request comes straight to me, and I’ll reply to set up a short call. Start with the form.