Medical Website Design
For independent practices, at my sister brand, Joshua Paul Design
I run two brands. Freelance Web Designer is for small businesses of every kind, from contractors to nonprofits. Joshua Paul Design is for independent medical practices, and it has been most of my work for years. If you run a practice, that is where you should be. This page shows you why, and what you’ll find there.
Why I keep medical work on a separate site
A medical practice needs things most small businesses never think about.
Most of what I say on this site is true for a practice too. One person plans the site, writes the pages, builds it and stays on for years. But a practice asks more of a website than a roofer or a law firm does.
Symptoms come first
Patients search for a symptom or a treatment, like blurry vision or a rash, before they know a doctor's name.
Retina specialist · Updated May 2026
A higher bar
Google holds health information to a higher standard than most subjects, because it matters more.
The right office
A practice can have several offices and a dozen providers, and each patient has to reach the right page fast.
"@type": "Physician",
"medicalSpecialty": "Ophthalmology",
"worksFor": "Venice office",
"areaServed": "Venice, FL"Who treats what
Behind the page, search engines and AI tools need structured data that says who treats what, and where.
That work grew into a practice of its own, with its own case studies, its own pages for each specialty and the extra search and setup work medical sites need. Putting it all on one site with the contractors and the nonprofits would have made both halves harder to read. So in 2026 I split them. Joshua Paul Design is the medical site. This one is for everyone else.
Either way, you work with me. Same person, same process, same standard.
Which site is for you
If your customers are patients, go to Joshua Paul Design.
Not sure which side you’re on? Use either form. I read both, and I’ll point you to the right place.
Freelance Web Designer is for
- Gyms, yoga studios and personal trainers
- Massage, wellness and coaching businesses
- Medical and dental suppliers
- Health technology and software companies
- Every other kind of small business, in more than 50 industries so far
Joshua Paul Design is for
- Dermatology practices, medical and cosmetic
- Ophthalmology and retina practices
- Med spas and aesthetic clinics
- Radiology groups and imaging centers
- Functional medicine and naturopathic practices
- Compounding and specialty pharmacies
- Dental, chiropractic, physical therapy, mental health and veterinary practices
- Any other independent practice that sees patients
What's waiting at Joshua Paul Design
A page for your specialty, results from practices like yours, and a process built for a medical office.
Each card below opens a page on Joshua Paul Design, so you can look around before you write to me.
A page for your specialty
Dermatology, ophthalmology, med spas, radiology and functional medicine each have a page of their own, with what patients in that field look for and what the website has to do about it. Each one shows how I work in that field, with results from my clients.
Healthcare overview
Seven medical case studies
Each one starts with the practice, shows what I built and ends with what happened next. A dermatology group that grew from three offices to seven. A radiology group that hired more than 30 radiologists after a rebuild. Two retina practices that own the map around Sarasota and Venice.
Read the case studies
Healthcare SEO and AI visibility
How patients search, what Google expects from medical pages, how a knowledge graph tells AI tools who your providers are, and what I measure month to month. It starts with a simple fact. Most patients a practice gains from search never typed its name.
Healthcare SEOTwo practices I've grown with
Their full stories are on Joshua Paul Design.
A radiology group that needed to hire, and a dermatology group that kept opening offices. Each one is a full case study on the healthcare site, with what I built and what happened next.
Florida Radiology Consultants
30+Radiologists joined since the 2024 rebuildA physician-owned group of more than 60 radiologists, and the exclusive radiology provider for Lee Health. Its website had a job most medical sites don't. It had to show radiologists, in one of the tightest hiring markets in medicine, what a great place this is to work. I rebuilt it around that goal in 2024, with a careers section and a job board, and I've kept it growing with the group since.
Read the case study
Arsenault Dermatology
3 to 7Offices since we started working together in 2020One of the best-regarded independent dermatology groups on Florida's Gulf Coast, with more than 12,000 patient reviews averaging 4.9 stars. It started in 2020 with a small job, to clean up the site's code and fix its load times. One thing led to the next, and I've been the practice's go-to for all things web ever since, from a new provider's bio to an ad due at the printer.
Read the case study
For "Microneedling" around Lakewood Ranch, Florida, Arsenault Aesthetics (then Glow Dermspa) was in the top three at 18 of 49 points on January 24, 2023, and at 42 of 49 on March 1, 2023.
For "Microneedling" around Lakewood Ranch, Florida, Arsenault Aesthetics (then Glow Dermspa) was in the top three at 18 of 49 points on January 24, 2023, and at 42 of 49 on March 1, 2023.
Our new patient volume has doubled.
"The results speak for themselves. Since we began working together, our new patient volume has doubled, and approximately half of our patients now come through online marketing. Josh has played a major role in that growth, helping us consistently outperform local competitors in online patient acquisition, including practices much larger than ours."
Questions about the two sites
Still have a question?
Ask me directlyIs it the same person on both sites?
Yes. I'm Josh Miller, and I do the work on both. Joshua Paul Design is my original business name. Freelance Web Designer is the brand I built for small businesses outside healthcare, so each kind of client gets a site written for them.
Can I just use the form on this site?
You can. I read every form myself, so nothing gets lost. The form at Joshua Paul Design asks the questions a practice needs answered, like how many providers and offices you have, so starting there saves us a step.
Why not one website for everything?
Because a practice owner and a contractor are looking for different proof. A dermatologist wants to see dermatology results. A remodeler wants to see kitchens. One site that showed both would be twice as long and half as convincing to each of them.
My business is health-related but not a practice. Which site?
If your customers are patients, start at Joshua Paul Design. If they are clients, members or shoppers, start here. Gyms, wellness coaches, medical suppliers and health software companies all belong on this site. If you're not sure, send the form on either site and I'll tell you.
Do you build websites for medical practices?
Yes, at Joshua Paul Design, my sister brand. It's built just for independent practices, with its own portfolio. Same person, same process. Start there, and you'll be working with me either way.
Run a practice? Head over to the healthcare site.
You’ll find a page for your specialty, seven case studies with results, and a form built for a medical office. I’ll be the one who reads it.