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Freelance Web Developer

Custom websites, built by the person who designs them

I build custom websites for businesses, including the code, the forms, the speed, and everything that happens when someone clicks. I also design them, write them, and set them up for search, so one person handles the whole job, from the site plan to launch, and can look after the site once it’s live. You get a site that works, loads fast, says the right things, and shows up when your customers search.

Custom web development: hands typing on a keyboard in front of monitors full of code
2011Building websites since
100+Websites launched
1.2M+Visits in 2025 to sites I built
1 to 3Pharmacies on one build
Designer or developer

Web designer or web developer: why one person should be both

Design, code, words, and search work best when one person plans them together.

The two titles get mixed up because, on a small business website, the jobs overlap. A web designer decides how a site looks and how people move through it, like the layout, the colors and type, the order of the pages, and where the buttons go. A web developer builds the site so it works, with the code, the forms, the speed, the hosting, and everything that happens when someone clicks.

Developers often split their own work in two. Front-end development is the part visitors see and use in the browser. Back-end development is the part behind it, like the server, the database that stores your pages, and the software that runs the site. A small business site needs both. It also needs two things most people don’t count as development at all, which are the words on each page, and the search setup that helps people find them.

The handoffdesignerdeveloperthe design<title>the formthe phone layoutthe page titlesOne person<title>plans it allnothing falls through

When the work is split

When the design, the build, the writing, and the search work belong to different people, each decision gets made without the others in view.

Picture a homepage designed around a large video that plays as the page opens. It looks impressive in the mockup. The developer builds it as drawn, and on a phone the page takes several seconds to appear. Months later, a search specialist finds that the homepage has almost no words for Google to read, because the video took their place. Each person did their part well. The trouble came from the gaps between the parts.

The handoffdesignerdeveloperthe design<title>the formthe phone layoutthe page titlesOne person<title>plans it allnothing falls through

When one person does it all

When I plan a page, I decide the layout, the code behind it, the words, and the search it should show up for at the same time. If a design choice would slow the page down, I see it before it's built. If a headline needs room to match the search it targets, the layout gives it that room. The tradeoffs get settled in the plan, where changing course is easy.

I've designed and built every site myself since 2011, and I write the words and plan the search as well. As a freelance website developer who covers all four jobs, I can make sure the parts of your site are planned together and built to work together.

"My son and I purchased a small company in 2018 and Josh helped us rebrand with a new logo and website. Josh took the time to understand what we do which helped him create our new logo first, and then our website. He has a great mix of technical and creative skills. We are attempting to foster a different culture within our company and our website depicts that culture as well as clearly defines what we do. We have been really pleased with his work, good work Josh!"
Wes Miller · Teledata
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What I build

What I build

Small business sites first, with everything a business needs from them.

Most of my work is websites for small businesses, meaning sites that explain what a business does, show its work, get found on Google, and bring in requests. Within that, the projects range widely.

Small Business Websites

A complete site with a page for each of your services, planned for search before the design starts.

Landing Pages

A single page built around one offer, for a new business, one service, or a campaign you're running.

Online stores

Products, a cart, checkout, and card payments, like the store I built into the Therm-A-Guard website.

Large sites

Sites with dozens of pages, and one with more than 130, planned and built start to finish by one person.

Rebuilds of older sites

An outgrown site rebuilt on a solid base, old addresses sent to new pages so Google visits carry over.

New features on your site

A booking calendar, a quote form that asks the right questions, a gallery, or a link to a tool you use.

How I build

Every site I build runs on the same proven platform, with a short list of tools I use on every project. Working from the same foundation each time means I know how the pieces behave together, how they handle updates, and where they tend to fail.

Every site I build
Structured dataYour business, labeled
Visual editorEdit it yourself
A few pluginsOnly where needed
Light foundationFast on a phone
HostingSecure, cached, backed up
The same proven setup on every site, so updates bring fewer surprises.
Test site firsttest siteyour sitelaunch dayyou check it hereno changes until then
A light foundation. The base layer of each site carries only the code its pages use, so pages load quickly on a phone.
An editor you can use. Pages are built in a visual editor that shows them the way visitors see them. You can change text and swap photos yourself, without touching code.
A short list of add-ons. Each add-on, called a plugin, brings one feature, such as a form or a store, and each is one more piece to keep updated. I add one only when a feature calls for it, and I pick ones whose makers keep them current.
Layouts for every screen. Each page is designed and coded for phones and desktops together, then checked at real screen sizes.
Code that describes your business. Structured data, also called schema, labels your services, your service area, and your answers to common questions, so Google and AI tools know exactly what each one is.
A private test site. I build on a test site, so nothing changes for your visitors until launch.
Hosting set up for speed and security. A secure connection, caching that serves each page quickly, and daily backups.

Where a site needs custom code, I write it.

Have something you need built?

Tell me about it
Who you need

Do you need a web developer, a web designer, or both?

Match the job to the kind of help it needs.

Plenty of people search for a web developer when what they need is a working website. The right person depends on the job in front of you.

You need a new website.

Both

A new site needs a plan, a design, words, a build, and search setup. Hiring one person for all of it keeps those decisions with one person and on one schedule. This is most of my work.

Your site looks fine, and something is broken.

A developer

A form stopped sending, a page shows an error, the site slowed down after an update, or the browser warns visitors that the site isn't secure. Finding the cause and fixing it is developer work, and the design can stay as it is.

Your site works, and it doesn't bring in business.

A designer, a writer, and search

The pages load and the forms send, but visitors leave, or nobody finds the site on Google. Code rarely causes that. The fix is usually a clearer structure, better words, and pages planned around what your customers search for.

You need a feature added.

A developer

A booking calendar, an online store, a quote form that sorts requests by job type, or a connection to your scheduling or email tool. Tell me what the feature should do and which tools you use now. On a site I built or look after, I add it and test it on phones and desktops.

You're building software.

A software developer

A mobile app, a customer portal with accounts and logins, or a system that runs your inventory or scheduling is software development. That's a different discipline from building a business website, and a software developer is the right hire for it. If your project sits close to that line, I'll tell you on the call which side it falls on.

Not sure which kind of help you need?

Describe the problem
The work

Websites I've developed

A wedding studio, a pharmacy, a flooring store, and more.

I built each of these sites myself, including the pages, the forms, the online store, and the setup that makes them fast and easy to find. They range from a wedding studio and a pharmacy to a flooring store and a company that sells a technical product online.

Results from sites I've built
40xGoogle traffic in four yearsMedrock Pharmacy
2.7xSample requests and orders since year oneTherm-A-Guard
$3.3MRaised by a startup after its first siteVacayou
"As a former sales & marketing executive, I've had the opportunity to work with many nationally recognized firms who are considered to be the best in the business. I can unequivocally add Josh Miller of Joshua Paul Design [my original studio name] to that list. Josh's web design firm is one of Northeast Ohio's best kept secrets. Josh possesses a rare blend of technical expertise, design flair, copywriting talent and business savvy. Josh took the time to understand our business, identified the best approach to communicate with our customers, and developed a website that is delivering results. We couldn't be happier with our decision to use Joshua Paul Design."
Custom web development for Ecosense: the homepage
Brett DavisCEO and Founder, Ecosense
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Questions about hiring a freelance web developer

Still have a question?

Ask me directly
What does a freelance web developer do?

A freelance web developer is an independent professional who builds websites for clients. They handle the code, the forms, the speed, the hosting, and everything that happens when someone clicks. Many small business owners who search for a developer need a whole website built. I design, write, build, and set up search for every site myself, and I can look after it once it's live.

What's the difference between a web designer and a web developer?

A web designer plans how a site looks and how people use it, while a web developer builds it in code and makes it work, including the forms, the speed, the hosting, and the security. Large projects often split the two jobs between people. On a small business website, one person doing both gives you a better site, because each design choice is made with the build in mind. I do both, along with the writing and the search setup.

What is custom web development?

Custom web development means building a website around one business's needs, with pages, layouts, forms, and features planned for it and code written where ready-made tools fall short. For most small businesses, that starts on a proven platform, so the site stays easy to edit and update, and custom code goes in only where a feature calls for it. A quote form that sorts requests by job type is a typical example.

Is a custom website worth it compared to a template?

A custom website is worth it for most small businesses that want to stand out and show up in search, because its pages are planned around your services and the searches your customers make. A template fits your content into a layout drawn up before anyone knew your business, and other companies use the same one. It can work for a quick start, but it rarely gives each service its own page, or room for the words that rank.

What tools do freelance web developers use?

Most freelance web developers who build business websites use a content management system, a page builder, a code editor, and a short list of plugins, plus hosting set up for speed and security. Every site I build runs on one widely used platform, with the same short list of tools on every project, which keeps sites fast, secure, and simple to update. You can edit your own pages in its visual editor.

How do I find a good freelance web developer?

Find a good freelance web developer by looking at sites they built that are still live, then asking who handles the design, the words, and the search setup, and who looks after the site after launch. A developer who covers all of it keeps the decisions in one place. Open a few of their sites on your phone to see how they load and read. Mine are in the portfolio.

Do I need a web developer or a web designer for my business website?

For a new business website, you need both a web developer and a web designer, and one freelancer who does both is the simplest way to get them. If your site looks right and something is broken, you need developer work. If it works and doesn't bring in business, you need design, writing, and search. Describe the problem in the form, and on our call I'll tell you which kind of work fits.

Fix my website

Can you take over a site another developer built?

Yes, I can take over a site another developer built, starting with a full backup. Then I learn how it was built, what it depends on, and what's out of date. You get a short note on what's sound, what needs attention, and where I'd start. If the site was built in a way that makes every change slow or risky, I'll explain why and lay out the choices, from fixing it where it stands to rebuilding it.

Can you add a feature to my current website?

Yes, I can usually add a feature to your current website, like a booking calendar, a quote form, a project gallery, an online store, or a connection to your email or scheduling tool. Most features come from a few proven tools, and custom code goes in when a feature calls for it. Tell me what the feature should do and which tools you already use. On our call, I'll tell you whether it fits your current site or the site needs work first.

Why hire a freelance web developer instead of an agency?

Hiring a freelance web developer means the person on your first call is the one who writes the code. At an agency, your project passes between a salesperson, a project manager, a designer, and a developer. With me, your questions go straight to someone who knows the answer, and you get the design, the writing, and the search work from the same person, planned as one job.

How much does a freelance web developer cost?

The cost of a freelance web developer depends on what you need built. It comes down to the number of pages, any store or custom features, and how much writing and search work the site calls for. You pay for one experienced person's time, without layers of staff on the bill. On our call, we talk through what your site needs, and I aim for the right blend of price and quality.

Do you work with businesses outside Colorado?

Yes, I work with businesses outside Colorado, because a project runs on a short call, written discovery, and email. I've built sites for businesses in Ohio, Indiana, Florida, and Hawaii, and where you're located doesn't change how a project runs. Local search work covers the towns you serve, wherever they are.

Josh Miller, freelance web developer
Get in touch

Tell me what you need built.

Describe your business and the site you have in mind, or the problem with the one you have. Include your web address, and any feature the site needs, like a store or a booking calendar. My reply sets a time to talk. If we’re a good fit, I’ll walk you through how we get started. From there, I handle the code, and you handle the decisions. It starts with the form.