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Freelance web designer since 2011

About Josh Miller

I’m a freelance web designer who builds websites that bring small businesses more leads and customers. One person (me) handles the plan, the words, the design, the build, and the search work. With every piece working together, your site gets found more on Google and in AI search, and more of the people who find it get in touch. It all adds up to a real difference for the businesses that work with me.

Based
Near Denver, Colorado
Studied
History and English
Works with
Small businesses
Clients
Across the country
Josh Miller, freelance web designer, smiling in front of his bookshelf
the one who
answers your email
2011Building websites since
100+Websites launched
1.2M+Visits in 2025 to sites I built
44%Of client leads from search
01The beginning

How it started

My first website was a problem I had to solve myself.

The JourniDock homepage, the first website Josh Miller built as a freelance web designer, for a car dock his dad invented
The first site, built for a car dock my dad invented.

My first website was for JourniDock, a startup I was part of in 2011. My dad had invented a holder that sat on a car’s center console and held a phone and a tablet. The company had a product but no funding and no money for a web designer, so I built the site myself.

Partway through, I realized I really liked building websites. I taught myself as much as I could about design, typography, search engine optimization (SEO), the marketing and strategy behind a site, and the code that holds it together. I learned every part, because a startup with no money has nobody else to do any of it.

Soon relatives were asking me for websites, and then local businesses around Hartville, Ohio, where I lived. Each site taught me something I used on the next. Then came a lucky break, a website for Matt and Shari, the hosts of HGTV’s Room by Room. That project gave me the confidence that I could do this work well, and my own style started to emerge. That’s how a website for my dad’s invention turned into my career.

dad's car dock, 2011a GPS, a phone+ a tablet
02Ohio, Florida, Colorado

The long way around

Two moves, and many of my first clients came along.

My business has moved twice since then. I built it in Ohio, took it to Florida in 2017, and brought it to Colorado in 2025. I live and work near Denver now.

Many of my clients came along. Some of the businesses I built for in my first years in Ohio still send me their updates today, after both moves. What they needed was a web designer who answers when they write and remembers how their site was built. Distance never changed that.

Hartville, Ohio2011, where it startedFlorida2017, the first movenear Denver2025, todaymany of my clients came alongthe long way aroundNHartville, Ohio2011, where it startedFlorida2017, the first movenear Denver2025, todaymany of myclients came alongthe long way aroundN

I've built websites for 50+ industries, including builders, cabinetmakers, flooring stores, a lumber yard, law firms, insurance agencies, a volleyball club, a motorcycle tour company, a wellness travel company, a picture framer, technology companies, a wedding hair and makeup studio, and a company that makes products for electric utilities.

Each of those taught me how a different kind of customer searches, reads, and decides. When a new kind of business comes to me, I bring all of that with me, and I usually leave with something new for the next site.

03The craft

Where the craftsmanship comes from

The parts nobody looks at get the same care as the rest.

The details are not the details. They make the design.
Charles Eames

My dad is a carpenter, builder, and designer, and he’s still at it. He takes care of every detail, and you notice the quality of his work right away. It’s the standard I’ve tried to match in my own work from the start.

My family comes from an Amish Mennonite background, where hard work and craftsmanship are core values. I carry those values into every website I build.

In a website, a lot of the craftsmanship is invisible. It’s the spacing that stays even from page to page, the line length that keeps a paragraph easy to read, the menu that works as well on a small phone as on a big monitor, and the orderly code underneath. Visitors rarely notice any of it, and the site feels easy to use because of it.

This trade is full of shortcuts that don’t show up until later, when a site slows down, breaks after an update, or slips in Google. I’d rather do the slower, right version once. When someone who knows what to look for opens a site I built, I want them to think, “That was done right. That person knew what they were doing.”

The work nobody sees
you won't see it, but you'll feel it

Image descriptions

Written for every image on the site.

Page titles

Written by me for every page.

Even spacing

The same rhythm on every page.

Old addresses

Redirected to the right new page.

Structured data

Tells search engines what you do.

Updates

Software kept current after launch.

04One person

Why I do every part myself

The person on your first call builds your site.

I plan, write, design, and build every site myself, and I handle the search work and the care after launch. It started out of necessity. It stayed that way because the work comes out better.

When you tell me about your business on our first call, you’re talking to the person who will write your pages, choose your photos, and decide which searches each page should show up for. The details you mention go straight into the plan, in your words, with nothing lost along the way.

It pays off years later, too. When you want to add a service or change how you describe your business, I know why every page is built the way it is and what each change will affect. The next step fits the site you already have.

And there’s never a question of whose job something is. If a detail on your site isn’t right, it’s mine to fix.

through a teamyouaccountmanagerdesignerwriterdeveloperwe're open Sundaysopen... Mondays?with meyoumethe planwe're open Sundayswe're open Sundaysnothing lost along the way
Josh Miller, freelance web designer, at his desk near Denver, working on a website, with code on a second monitor
My desk near Denver, where the work happens.
"I couldn't be more pleased with either the process or the outcome."

"There are a lot of agencies that claim to 'do' web design. In fact, selecting a designer can be a bit overwhelming.

It took me weeks to go from looking at online portfolios, to selecting vendors for proposals, to ultimately working with Josh. And I couldn't be more pleased with either the process or the outcome.

You'll discover in your first conversation that he not only knows what he's doing, but more importantly he understands the client's many challenges. That combination makes for a successful and rewarding project."

Dean T. Walshdtwalsh.com
05The work

How I work

Simple pages, straight talk, and help for years.

Simple, on purpose

Making something simple takes more work than making it complicated. A clean page with one clear message looks effortless, and getting there means deciding what to leave out. My design style is clean and minimal, with room to breathe, because that's what helps a customer find what they came for.

Straight talk

A lot of people in my trade talk in technical terms their clients don't understand. I make a point of explaining things simply, and it's something I take pride in. I spent several years teaching and traveling abroad, and that's where I learned how to do this and why it's important. Teaching English to kids, and talking every day with people whose first language wasn't English, meant finding the simplest, most direct way to say things. If people don't understand you, nothing else you say matters. When I recommend something, I tell you what it is and why it matters to your business.

Easy on you

You run a business, and the website is one more thing on your to-do list. My job is to make it as easy and pain-free for you as possible. I handle the technical details, so your time goes to the decisions that matter. For each of those, you get my recommendation and the reason for it, and the final call is always yours.

Here for the long haul

I care what happens to your site long after it launches. When it brings in more customers, your business grows, and that's good for mine too. So I stay on for updates, fixes, and advice for as many years as you want me involved.

06Best fit

Who I work best with

Owners who care how their business looks and sounds.

1

Their name is on it

My best clients own businesses they've built themselves. They care how the business looks and sounds, because their name and reputation are on it. They're busy, and they want someone they can trust to handle the website and get it right.

2

Picky about design

It helps when you care about design. My best client is as picky about design as I am, and he likes working with me for exactly that reason. If you've ever sent something back because the spacing looked off, I understand.

3

Something good to show

My best fit is a business with happy customers or a product people want. A website can't make a business good, but it can show a lot more people how good it already is. These owners want it done right, at the right balance of price and quality.

07Two names

Freelance Web Designer and Joshua Paul Design

One person: medical practices on one site, every other business here.

Freelance web designer is what I’ve been since 2011, and it’s the name of this business on purpose. Freelance means you hire me directly. There’s no account manager in between and no team you never meet. The person who answers your first email plans, writes, designs, and builds your site, then looks after it once it’s live.

Over the years, I’ve built a lot of websites for medical practices, and their sites have rules of their own. So that work has its own home, Joshua Paul Design. Freelance Web Designer is for everyone else, from builders, shops, and law firms to insurance agencies, manufacturers, nonprofits, and startups. I’ve worked in 50+ industries so far, and I’m always glad to add a new one.

You're here

Freelance Web Designer

Websites, search, and care for small businesses outside healthcare.

BuildersShopsLaw firmsInsuranceManufacturersNonprofitsStartups50+ industries
Sister brand

Joshua Paul Design

Websites and SEO for independent medical practices.

Both names lead to the same person, the same process, and the same standard. What changes is the focus. Joshua Paul Design goes deep into one field, with the extra search and setup work medical sites need. Freelance Web Designer covers many kinds of business.
The work

Some of the businesses I've grown with

Some have worked with me since my first years in business.

I built each of these websites, and many of them grew into years of work together.

Results from sites I've built
40xGoogle traffic in four yearsMedrock Pharmacy
+51%Inquiries one year after launchLove and Beauty Maui
2.1xQuote requests, 2025 against 2022Troyer Transformations
"Josh delivers and does not walk away when that product is delivered."

"I have worked with Josh on two major projects. A web site for our veterinary professional association and, more recently, the web site for a new business, Motoride Tours. Motoride is a motorcycle tour business and the web site needed to promote, educate and allow purchasing of tours.

Josh took the time to find out about us, the business, and our vision for it. He then took this information and made it a reality.

More importantly, he was there for the follow through. Managing the things that either needed to be tweaked after the site went live or to help us learn how to operate the site.

While many web developers can give you product, Josh delivers and does not walk away when that product is delivered."

Freelance web design case study: the AVSAB website homepage John CiribassiMotoride Tours · Past President, AVSAB
Read the AVSAB case study
Life and travel

Outside the work

Where I come from, and what shaped how I listen.

I grew up Mennonite, in a family where anything worth doing was worth doing right. Sports were part of everyday life, too. I played baseball, basketball, and golf, and I still play golf competitively.

Before this work took over, I spent years abroad. I taught English in South Korea, lived and studied in Indonesia, worked as an apple picker in New Zealand, and backpacked through Southeast Asia. As a broke college student, I spent a summer bumming around Europe on a Eurail pass. I’ve spent time in more than 30 countries, some of them for years. Living inside other cultures taught me to listen first and assume less, and I bring that to every new business I meet.

I’ve been a reader my whole life, and I’m still drawn to the big questions, like how we got here, what it all means, and how to live a good life. I studied history and English in college, and today I write the words for every site I build. These days I live near Denver, and my clients are spread across the country.

Josh Miller, freelance web designer, taking a book off his bookshelf
Off the clock, with a book.
VISAS14SOUTH KOREAARRIVALtaught EnglishINDONESIAIMMIGRATIONstudied thereNEW ZEALANDVISITORapple picker+ Southeast Asiamore than 30 countries

Questions about working with me

Still have a question?

Ask me directly
Is it really just you?

Yes. I plan, write, design, and build every site, and I handle the search work and the care after launch. I use the best tools I can find, AI among them, to speed up the routine parts of the job. The thinking, the writing, and the decisions are mine.

How did you learn web design?

By building websites. I built my first one in 2011 for a startup that couldn't afford a designer, and I taught myself design, typography, SEO, and development as I went. Every project since has taught me something, and I keep learning as search changes. The latest change is AI search, and I build for it on every site now.

Why call the business Freelance Web Designer?

Because that's what I am, and it's what people type into Google when they want someone like me. I've used the title for years, and I'm proud of it. A good freelance web designer gives you one experienced person who answers for the whole site.

Do you still work with your first clients?

Yes. Clients from my first builds are still with me, and I've kept improving their sites as their businesses grew. I build every site expecting to look after it for a long time.

Will you tell me if I want something that won't work?

Yes, with reasons. You know your business better than I do, and I know websites and search. When something you want would hurt the site, I'll explain what I'd do instead and why. The decision stays yours, and you'll have what you need to make it.

What are you like to work with?

Professional, informal, and organized. I keep meetings short, explain things in plain words, and keep the project moving without chasing you for small decisions.

Do you work with businesses in industries you haven't built for?

Yes, and I enjoy it. Discovery, at the start of every project, is how I learn a new business quickly, including who your customers are, how they search, and what they need to see before they get in touch. You answer my questions in writing, at your own pace, while I research your business and your competitors. What I've learned in other industries usually helps too.

Josh Miller, freelance web designer
Get in touch

Work with me.

Send me a few lines about your business, your customers, and what you want your website to do. I’ll read it, write back, and set up a short call. Begin with the form.